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Cartoon Network

MOCK IDENTITY REBRAND

1x15s

2x30s

16:9

2014

Entertaining us with everything from the Looney-est of Toons to a boy and his stretchy yellow dog, there's one network that's always stuck true to their roots. Cartoon Network is the one position on the dial (do people still say that?) that feels like home to me. You can only imagine my excitement when I discovered I'd be going to school right across the street from them!

 

For my senior motion graphics project at SCAD-Atlanta, I decided to challenge myself with a mock rebrand project for the network. To make things interesting, I forced myself to come up with something that didn't incorporate the classic "checkerboard" element that CN has used for decades.

 

What resulted was a bubbly, quick-paced branding scheme that could be used in an assortment of color schemes based on the show or event being played. Every show had a pallete to stick to, which can be seen in action in the Menu video. In addition to this, I also created Ident and Promo pieces, to demonstrate how the package might feel on-air.

MENU PIECE

PROMO PIECE

IDENT PIECE

CONCEPT ARTWORK

CN Rebrand - Menu
CN Rebrand - Promo
CN Rebrand - Ident

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